Robby grew up in a small town in Massachusetts before attending Fitchburg State College, where he studied exercise science and went on to earn his  MBA-along with the old-school brick & mortar mindset that came with it.

After graduating, Robby took his passion for fitness and his  traditional business know-how, and opened his gym, CrossFit Reach. and it didn't take long to discover that the "build it and they will come" ideology no longer applies.

So he started "playing around" with paid advertising on Facebook... and found he had a knack for it.

Before long, his intuitive experimentation with targeting and  campaign design allowed Robby to grow his CrossFit  (aka his "box") into one of the most  successful and profitable in the country.